Bridging the convenience gap

Today’s tech-savvy consumers are more demanding than ever. When they interact with a retailer, they make few distinctions between bricks and mortar, online, or other channels. They want convenience to shop whenever and however they please through any channel, and they want a great experience every time. Frost & Sullivan estimates that local and overseas online retail purchases by Australians will increase to $25 billion by 2015. Not only is e-commerce rapidly becoming a significant channel

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