Shanthi Murugan is the director of strategy of One Moon Australia. Armed with over a decade of experience working in the Australian e-commerce industry, Shanthi was the previous head of creative and campaign strategy at Adore Beauty, Australia’s leading online beauty retailer, where she managed and led the success of over 200+ leading global beauty brands including the growth of Kérastase, M.A.C Cosmetics, SkinCeuticals and Estée Lauder in the Australian e-commerce space. Adore Beauty has grown twenty times in revenue and is now an ASX-listed company.