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Asos sales continue to soar


AsosBritish online retailer Asos plans to invest more than £100 million over the next two years in IT and logistics, as sales continue to soar.

The e-commerce fashion darling, which has more than 7 million active customers, reported its retail sales up 40 per cent to £754m and profit before tax and exceptional items up 23 per cent to £54.7m  for the year ended 31 August 2013.

Asos launched a dedicated Australian site in September 2011, which has since has grown to be Asos’ second largest territory outside its home of the UK. It launched an Australian mobile site in September 2012.

International sales make up 63 per cent of the retailer’s total business, and grew 44 per cent year on year, while sales in its home market increased 34 per cent.

Last May the e-tailer launched a dedicated website in Russia, and in currently in the final testing stages for its soon to be launched dedicated website in China.

The e-commerce giant also confirmed it would invest £110  million over the next two years in IT and logistics.

Nick Robertson, CEO of Asos, said the company’s target of £1 billion sales is now firmly in its sights.

“During the year we continued to make progress towards our goal of being the world’s number one fashion destination for 20-somethings,” Robertson said.

“We reached the milestone of 7 million active customers worldwide, following significant investment in our product offer, delivery options, customer experience, and marketing.

“We have started the new financial year positively. Our £1 billion sales target is now firmly in our sights and we have stepped up our investment in people, technology, logistics, and marketing to support the significant global potential of the ASOS business.”



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