AR and beauty: Sales booster or gimmick?

No longer residing on the marketing periphery as the province of promotions and smartphone games, augmented reality (AR) is becoming a tool for addressing barriers to shopping conversion. (Okay, Ikea has been incorporating AR into its catalogues for several years). A case in point is the use of AR to make shoppers more comfortable in buying beauty products online. Here is a short roundup of what some beauty retailers and manufacturers around the globe have been doing in this space. What’s the

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