service Archives - Inside Retail
When was the last time you measured your customer service?
Why are retailers focused on ‘experience’ when they can’t get basic customer care right?
Customer complaints have zero ROI
Focusing on customer complaints can have a range of negative impacts on businesses.
Technology desperate to be liked
Asking for systemised likes and ratings after every transaction is only going to end up alienating customers.
Should you leave customer care to the least trained staff?
The paradox of putting our most inexperienced staff in front of our most experienced customer.
Are your staff ‘killing it’, or killing your business?
One of the most important components of any successful retail business is its frontline staff.
Amazon looks to break down the front door
E-commerce giant gets mixed response to latest delivery play.
Is being 80 per cent ‘fit for business’ enough in today’s competitive world?
There are very few retail businesses that can afford to lose 20 per cent off the topline and survive.
Fake news and fake reviews
Why marketers need to collect validated customer feedback data to combat this issue.
