service
Followservice Archives
When was the last time you measured your customer service?
Why are retailers focused on 'experience' when they can't get basic customer care right?
Customer complaints have zero ROI
Focusing on customer complaints can have a range of negative impacts on businesses.
Technology desperate to be liked
Asking for systemised likes and ratings after every transaction is only going to end up alienating customers.
Should you leave customer care to the least trained staff?
The paradox of putting our most inexperienced staff in front of our most experienced customer.
Is being 80 per cent ‘fit for business’ enough in today’s competitive world?
There are very few retail businesses that can afford to lose 20 per cent off the topline and survive.
Fake news and fake reviews
Why marketers need to collect validated customer feedback data to combat this issue.
Are marketing initiatives destroying the customer experience?
Retailers need to remove the rose tinted spectacles and question the practicability of ivory tower initiatives.
Is the customer always right?
Combatting customers' cantankerousness: how to rise above a difficult shopper's ire.
Store managers are the kingpins
Retailer's need to pay a visit to this regional store to witness first hand what is happening there.
What does convenient mean to the 21st century shopper?
Until the ‘beam me up Scotty’ machine arrives, retailers need to think about what being convenient for customers actuall...
Culture eats strategy for breakfast
This “fluffy” concept really makes the difference between success and failure.
Birthday emails won’t sway customers
Research shows ‘Baby Boomers’ care most about product quality, customer service and complaint handling.
Retail 101: Don’t forget the swing tag
Product, price and service are still the fundamentals of good retail.
Australia Post ups services ahead of Christmas
Australia Post confident services will be more reliable this Christmas following network upgrades.
The rebirth of service
Rather than old fashioned then, perhaps service is a classic, writes Clair van Veen.
Cafe’s new service focus
A homegrown cafe chain is expanding its presence in international markets.
Events
