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Hope is not a strategy

In the fast changing world of retail and social behaviour, hoping that things will get better in the future is just not going to be enough for your business to improve or even maintain recent results. The current trading environment is not cyclical, it has fundamentally changed, and will keep changing.  So if change is certain – taxes and death are no longer the only two certainties – then why do so many retailers stay the same? We all know that old adage, ‘if it is not broken, do