Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Do you want fries with that?

Q. If you could increase your average sales by 10 per cent, how much would your profit increase by? I am sure that all of us have experienced both good and bad service in a retail store. What creates that difference in the experience is made up of all the senses banding together and leaving an overall impression. But the most telling one is the interest shown in you by the sales personnel. The greeting, the smile, the relevance of questions asked and the interest shown in going that little bit e