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Should you leave customer care to the least trained staff?

The golden rule for every business man is this: “Put yourself in your customer’s place.” – Orison Swett Marden I know, I get it, it’s November and we need to get staff on board for our Christmas period, not too early and certainly as inexpensively as possible. For so many retail businesses, the Christmas trading period is the most profitable trading period of the year. This applies to both small and large businesses where typically some categories can take as much as 25 per cen