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Retail 101: Don’t forget the swing tag

The last five years have seen retailers chase customers down countless new technology rabbit-holes. But is the pursuit of shiny new retail tech features  distracting us from fundamentals such as product, price and service? Amongst Australia’s leading retailers, from fashion to homewares and toys, we have seen an endless re-platforming of old systems onto open source platforms like Magento, Shopify or Demandware. Everyone talks about striving to be the leader in technology, having the best sys