Clair van Veen
Clair van Veen is a strategist and acting GM at Designworks.
From the author

What’s in store for big retail?
Clair van Veen reflects on the old and new of what is working in the global retail landscape.
Jun 17, 2015

Big box: purpose, play, and potential
Big box retailers have been slower to transform their network strategy, writes Clair van Veen.
Apr 21, 2015

Undoing flat mass production experiences
Clair van Veen discovers a new best practice grocery experience.
Mar 24, 2015

The cost of doing nothing
Smart businesses have been preparing for ongoing change for years, writes Clair van Veen.
Feb 22, 2015

Don’t believe the hype?
Clair van Veen looks at the impact the raft of international fast fashion brands opening in Australia have had on the re...
Oct 28, 2014

Living a life of health
Claire van Veen identifies the four types of health and wellness shoppers you should be targeting.
Sep 30, 2014

Less really is more
Stop assaulting their senses if you want customers to spend more time in your store, says Clair van Veen.
Sep 2, 2014

The emotional scale
Clair van Veen considers the different emotional needs driving consumers to purchase.
Aug 4, 2014

The rebirth of service
Rather than old fashioned then, perhaps service is a classic, writes Clair van Veen.
Jul 1, 2014

Hyper localisation design strategy
Clair van Veen asks, is it local if we simply localise the communications instore?
Jun 3, 2014

Bridging the divide: From expectation to experience
Clair Van Veen on the importance of meeting customer expectations.
May 5, 2014

The direct to consumer renaissance
What do Apple, Magnum, and Nespresso have in common? They're all pioneers of the direct to consumer model.
Apr 8, 2014

A story of values
Clair Van Veen profiles three types of lifestyle activists that are changing the face of retail in 2014.
Mar 4, 2014

Your story of experience
Clair van Veen finds out what we can learn from Sweden's ICA Kvantum, Trader Joe's, and a Russian supermarket.
Feb 18, 2014

Top 10 brand stories
The art of brand origin and storytelling has never been so important, says Clair van Veen.
Feb 4, 2014