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Clair van Veen

Clair van Veen is a strategist and acting GM at Designworks.

From the author

What’s in store for big retail?

Clair van Veen reflects on the old and new of what is working in the global retail landscape.

Big box: purpose, play, and potential

Big box retailers have been slower to transform their network strategy, writes Clair van Veen.

Undoing flat mass production experiences

Clair van Veen discovers a new best practice grocery experience.

The cost of doing nothing

Smart businesses have been preparing for ongoing change for years, writes Clair van Veen.

Don’t believe the hype?

Clair van Veen looks at the impact the raft of international fast fashion brands opening in Australia have had on the re...

Living a life of health

Claire van Veen identifies the four types of health and wellness shoppers you should be targeting.

Less really is more

Stop assaulting their senses if you want customers to spend more time in your store, says Clair van Veen.

The emotional scale

Clair van Veen considers the different emotional needs driving consumers to purchase.

The rebirth of service

Rather than old fashioned then, perhaps service is a classic, writes Clair van Veen.

Hyper localisation design strategy

Clair van Veen asks, is it local if we simply localise the communications instore?

Bridging the divide: From expectation to experience

Clair Van Veen on the importance of meeting customer expectations.

The direct to consumer renaissance

What do Apple, Magnum, and Nespresso have in common? They're all pioneers of the direct to consumer model.

A story of values

Clair Van Veen profiles three types of lifestyle activists that are changing the face of retail in 2014.

Your story of experience

Clair van Veen finds out what we can learn from Sweden's ICA Kvantum, Trader Joe's, and a Russian supermarket.

Top 10 brand stories

The art of brand origin and storytelling has never been so important, says Clair van Veen.