The increasing influence of strangers on consumers’ shopping journey.
How to create positive memories and build strong brand attachment.
Young shoppers more likely to buy online only from brands that have a physical store.
Popai and GfK outline where the Australian shopper marketing industry is heading, and what needs to be done to optimise it.
Popai and GfK review the use of digital tools in shopper marketing.
Popai and GfK review the status of retailers in the shopper marketing space.
Popai and GfK review the status of brand manufacturers in the shopper marketing space.
In the first of a six part series, Popai and GfK review the state of the Australian shopper marketing industry.
Norrelle Goldring looks at the behaviours driving Christmas shoppers.
Last chance to enter shopper marketing survey.