Inside Retail is launching a weekly online news brief dedicated to shopper marketing in Australia and beyond. Inside Shopper, sent to subscribers weekly from this Tuesday, covers the breaking news and opinions of shopper marketing professionals worldwide. Billed as the science of how people behave in store environments; shopper marketing is a field of research emerging from the US about six years ago. “Inside Shopper is a publication that had to happen,” says Jon Bird, chairma
n of Inside Shopper publisher, Octomedia, and retail marketing agency, IdeaWorks.
“Shopper marketing is a fast-growing and exciting discipline around the world, and it’s of interest to both retailers and brand-manufacturers,” he says.
Inside Shopper will cover breaking marketing and instore news, campaign analysis, and leading research from Australian and international experts.
It has also secured an impressive lineup of columnists, including celebrated US expert, Herb Sorensen, GfK’s Norrelle Goldring, and IdeaWork’s Jon Bird.
Readers will also be privy to valuable research from leading institutions, such as the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia.
Retailers, brand managers, product developers, store merchandisers, wholesalers, and anybody interested in the way people shop will gain insight from Inside Shopper.
To subscribe before Tuesday, please click here. An indepth look at shopper marketing principles by Norrelle Goldring can be read on Inside Shopper.
