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Last days for shopper marketing survey


tick, survey, businessThe POPAI GfK Shopper Marketing and Category Industry Benchmark Study will close on August 8.

The survey is open to all shopper marketing and category management professionals from any retail channel.

Participants will receive the resulting industry report for free (valued at $395).

Broad focus areas for the 2014 Shopper Marketing Industry Survey include:

  • Experience, support and resource levels in individuals and organisations
  • Shopper marketing activations types, touchpoints, and measurement
  • Digital and mobile shopper marketing readiness
  • Category management and category drivers utilisation
  • Education needs
  • Trends, Challenges & the Future

Research findings will be discussed by retailers, brand manufacturers and agencies at industry leadership workshop on September 18.

The 20 minute survey is online now at

Participants can also forward the online survey link to relevant industry contacts for completion.


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