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The rising shopping influence of third-party reviews

In the first of an ongoing series of articles based around GfK’s Futurebuy and ConsumerLife studies, here Norrelle Goldring looks at the increasing influence of strangers on our shopping journey. In this the first in a series of articles for 2016, I’m going to be looking at shopping behaviour trends across channels and devices, using primarily the Australian data from GfK’s global 2015 Futurebuy study. Occasionally I’ll refer to other countries’ Futurebuy data, and also GfK’s Consume