Shopper marketing: The brand manufacturer overview

In the Popai/GfK Shopper Marketing Industry Benchmark survey 2014, brand manufacturers made up nearly one third of the interviews and half of the online survey sample. In the second part of the Popai/GfK survey findings series, we will review what’s happening with brand manufacturers, and we’ll do a similar review next week for retailers, and the following week for agencies. The survey respondents in brand manufacturing were predominantly in middle management (58 per cent), with a fu

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now