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discounts Archives

Why you don’t need markdowns to appeal to price-conscious customers

Lower prices are great for consumers, particularly those who have been hit hard from Covid. Yet, there are risks for ret...

Coles drops prices of over 300 products as part of new ‘value strategy’

Coles makes value bid ahead of Kaufland's arrival.

How shops use tricks to get you spending

Many well-known businesses make use of psychology to connect with customers and increase sales.

Woolworths, NSW Government launch pensioner initiative

Supermarket giant targets senior shoppers with savings play.

Are marketing initiatives destroying the customer experience?

Retailers need to remove the rose tinted spectacles and question the practicability of ivory tower initiatives.

Discounts the main driver of consumers loyalty

Survey: mark downs on future purchases are important to well over half of Australians.

Any idiot can sell something if it’s cheap enough

Why desperate attempts to create sales growth at all costs are killing retailers.

Sales events impacting brand integrity

Are retailers shooting themselves in the foot with excessive sales activities?

Building the pre and post purchase customer experience

Brian Walker laments the lack of targeted offers by retailers to customers.

Docket breach causes duopoly headache

Major's fuel docket breach with the ACCC may have far reaching consequences.

Shopper docket war nears end

Duopoly said to be close to a deal on petrol discounting schemes.

Discounts dragging down growth

Increased price promotions are not changing shopper behaviour, says new research.

Discounts for Defence workers

New online discount site recruits retailers to provide tailored offers to members of the Australian Defence Force.

Promotion drives grocery

Promotions are becoming increasingly important to Australian grocery shoppers, says Woolworths.