From the author
Advertising – misused and abused
How the function of advertising is often misunderstood when it is not ‘working’.
The power to say ‘yes’
Why regular audits of B2B relationships, communication channels and logistic infrastructure is prudent for retailers.
When price alone is not the answer
Why retail marketers need to understand the crucial role emotions play in purchasing decisions.
Turning losses into profits
How losses can be turned into profit with tactful marketing communications.
80:20 rule myth shattered
Recent study shatters widely-held contention that successful retail businesses generate 80 per cent of revenue from repe...
Good advertising is no laughing matter
When it comes to commerce, sales and revenue, humour is often the most effective tool.
There are no shortcuts to success
Why initiatives aimed at cutting costs are proving to be false economies for retailers.
Sales events impacting brand integrity
Are retailers shooting themselves in the foot with excessive sales activities?
Aldi launches in Western Australia
Aldi’s long-awaited arrival in Western Australia this week puts Coles and Woolworths on notice.
Sensory perception in customer experience
Analysing the key roles that shape, colour, texture, sound and taste play in customer experience.
Reduce choice to increase sales
Why too much of a good thing can be a bad thing for retail sales.
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