
From the author

Advertising – misused and abused
How the function of advertising is often misunderstood when it is not ‘working’.
Aug 23, 2016

The power to say ‘yes’
Why regular audits of B2B relationships, communication channels and logistic infrastructure is prudent for retailers.
Aug 17, 2016

When price alone is not the answer
Why retail marketers need to understand the crucial role emotions play in purchasing decisions.
Aug 12, 2016

Turning losses into profits
How losses can be turned into profit with tactful marketing communications.
Aug 3, 2016

80:20 rule myth shattered
Recent study shatters widely-held contention that successful retail businesses generate 80 per cent of revenue from repe...
Jul 21, 2016

Good advertising is no laughing matter
When it comes to commerce, sales and revenue, humour is often the most effective tool.
Jul 11, 2016

There are no shortcuts to success
Why initiatives aimed at cutting costs are proving to be false economies for retailers.
Jun 22, 2016

Sales events impacting brand integrity
Are retailers shooting themselves in the foot with excessive sales activities?
Jun 14, 2016

Aldi launches in Western Australia
Aldi’s long-awaited arrival in Western Australia this week puts Coles and Woolworths on notice.
Jun 9, 2016

Sensory perception in customer experience
Analysing the key roles that shape, colour, texture, sound and taste play in customer experience.
Jun 8, 2016

Reduce choice to increase sales
Why too much of a good thing can be a bad thing for retail sales.
Jun 2, 2016