80:20 rule myth shattered

Ask, and you will receive. The findings of a recent national research study have shattered the widely-held contention that successful retail businesses generate around 80 per cent of their revenue from repeat and referral transactions. Referrals have declined, substantially. Consumers report effecting direct and personal referrals and recommendations to less than 8 per cent of entities with whom they dealt with in the four weeks preceding interviews. Arguably, the most disappointing finding was

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