Reduce choice to increase sales

It’s counter-intuitive, but a reduction in choice, options and range can often lead to increased sales and customer satisfaction. Who would have guessed? Simplified, narrower product ranges are contributing to accelerated customer and corporate purchase decisions, improved productivity, velocity and volume, and interestingly, fewer instances of buyer’s remorse. Marks & Spencer in Britain has taken the plunge, and has been rewarded with enhanced performance outcomes. They simply followed

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