Sales events impacting brand integrity

Sales events conducted by and in the premises of brick and mortar retailers are waning in relevance, credibility and performance. A major contributing factor is that there are simply too many such activities. Consumers no longer fear, nor are influenced, by the prospect of missing out on current discounts, savings and offerings. Repetition is literally and figuratively death – for individual businesses – and their competitors, who seem to be afflicted by the same contaminated philosophies an

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