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Woolworths, NSW Government launch pensioner initiative

Woolworths-3Woolworths has partnered with the NSW Government to offer savings on its e-gift cards and mid-week online grocery delivery services to senior card holders.

Described by the supermarket and government as a first for a retailer, NSW Seniors Card holders will also get special deals on insurance and mobile products.

“Our seniors customers told us that many of them were struggling with heavy and bulky grocery items,” said Natalie Davis, Woolworths chief customer transformation officer.

“They also told us they often preferred to shop Tuesdays, Wednesdays and Thursdays. We listened and created a discount on our mid-week delivery saver with this group in mind. Seniors customers can order their groceries online, we will pick them in-store, deliver them to their home and even carry them into their kitchen if they like.”

According to Woolies, on average senior customers spend approximately $90 a week on groceries.

“As part of this partnership between Woolworths and the NSW Government, they could save on average $200 a year, simply by using their NSW Seniors Card to buy WISH eGift cards to pay for their shopping,” said Davis.

The supermarket chain expects a 25 per cent discount off mid-week grocery deliveries through a saver pass offered as part of the partnership to be popular, particularly among customers with limited mobility or access to transport.

It’s the second partnership Woolies has embarked on with the NSW Government in recent weeks, after it signed on as the first retail partner for the Return and Earn Container Deposit Scheme (CDS), set to launch in December.

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