CEO Anthony Heraghty said the group hasn't had to discount products as consumer demand remains strong.
The business' 1H21 net profit rose 201 per cent.
Customers returned to Super Retail following lockdown in an effort to enjoy the outdoors.
Former Coles exec to lead Boating, Camping and Fishing from November.
Super Retail Group has set aside $43 million for underpaid workers.
Opinion: Super Retail Group CEO's keynote address at the 2016 Retail Customer Excellence Awards.
Meet Super Retail Group's leader of Rebel Sport and Amart.