Super Retail Group (SRG), the owner of Rebel, Macpac, Supercheap Auto and BCF, has reported record sales and weaker profits in the first half of the 2026 financial year.
Group sales grew 4.2 per cent over the same period last year, with Macpac leading the way with a 13.1 per cent increase.
In an update on the Australian Securities Exchange (ASX), CEO Paul Bradshaw said: “The group traded well, albeit with an elevated level of promotional intensity impacting realised gross margins, most notably in Rebel.”
SRG expects its first-half revenue to reach $2.2 billion, subject to audit review. Final results for the period will be published on February 26.
“Supercheap Auto delivered a solid first half result,” Bradshaw added. “Rebel delivered credible like-for-like sales growth in the half,” but “realised gross margins were lower due to higher levels of promotional activity.”
Bradshaw said outdoor retailer BCF suffered due to environmental factors in Victoria and SA. He added that Macpac, despite its strong performance, was also impacted by clearance activity.
“I would like to thank all of our team members whose commitment and tireless efforts continue to deliver great experiences for our customers and a solid outcome for our shareholders,” he added.
The group’s share price slipped by 10.7 per cent on the ASX after the trading update, in response to weakened gross profits.
