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How Ralph Lauren aims to reach the next generation of consumers

Ralph Lauren has epitomised classic American style since 1967. Image: Supplied
US fashion brand Ralph Lauren is expanding its bricks-and-mortar presence in Australia as part of its Next Great Chapter strategy to deliver sustainable long-term growth and value creation. On Monday, the retailer opened two new Polo Ralph Lauren stores at Macquarie Centre in New South Wales and Pacific Fair in Queensland, bringing the number of Polo Ralph Lauren stores in Australia up to 10. Including David Jones, Myer and outlet centres, the brand is sold in more than 30 locations nationwide.&