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Why direct-to-consumers brands are winning at retail

A host of new brands and business models have carved out market share from long-standing players – those focussing on a more direct to consumer (D2C) model are at the forefront of this. By creating a more direct relationship with their audiences they are challenging established businesses – why should this be and what is there to learn from this approach? 1. Owning the relationship Today, consumers are discovering through social media, drawn to strong brand personalities and experiences, val