Retailing 2018: the mobile customer is king

By Murray Howe, head of industry strategy Asia Pacific, Adobe. Rapid change in the digital marketplace may give some retailers anxiety, but a closer inspection reveals how close retailing remains to its roots. As retail executives take stock of the impact technology is having on their business and the challenges they face, an old adage may come to mind: the more things change, the more they stay the same. Digital technology has transformed consumer behaviour and disrupted business models, yet re

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