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A remote control for the retail store

  In the hands of shoppers, the smartphone is fast becoming a remote control for bricks and mortar retail. It allows customers to interact with a retail environment on their terms in a more relevant and personal way than ever before. Customers (if they are not already) will start to favour retailers (and manufacturers) that are smartphone friendly, switching off from those that are not. From a shopper’s perspective, I want to be able to walk into a store with my smartphone and connect to