Self-serve frozen yogurt and acai brand Yo-Chi has expanded overseas for the first time, opening a 60-seat outlet at Orchard Central in Singapore.
Founded in Melbourne in 2012, the brand has grown to more than 30 stores across Australia with a concept built on customisation.
The Singapore store follows the same pay-by-weight, self-serve model used in Australia, allowing customers to create their bowls or cones with frozen yogurt or acai and a wide variety of toppings.
Yo-Chi emphasises its use of real Australian cows’ milk rather than powder, producing yogurt that is 98 per cent fat-free and contains probiotics.
Customers can choose from about 35 toppings ranging from fruit, jellies and mochi to chocolates, sauces and Singapore-exclusive items like coconut jelly and nata de coco. Toppings will also rotate seasonally.
The outlet offers nine yogurt flavours, including signature tart, salted butterscotch, cookies and cream, mango, matcha, strawberry cream, classic vanilla, chocolate and coconut.
“We saw Singapore really as a strategic launch pad, hopefully to grow Yo-Chi in Asia,” said brand director Oliver Allis in an interview with The Sydney Morning Herald.
“If we can prove ourselves in Singapore, it’s a really great starting point to then grow to Thailand, or China, or Japan, and places like that.”
Prices start at SGD$3.50 per 100 grams ($4.90).