The new store design is based on a global concept for the retailer, based on sustainable practices in the procurement of upcycled, reclaimed or recycled materials.
Reclaimed wood has come from the scaffolding of the Sydney Harbour Bridge, wooden barrels sourced from the Hunter Valley and concrete sinks have been built which are incredibly durable.
Since the new store design was implemented in 2014, the business has relocated or refit 12 stores in Australia and 2 stores in New Zealand. Over the next 12 months more relocations and refits await stores in Rundle Mall Adelaide, Kotara NSW, Chadstone Melbourne, Queen Street Auckland and Swanston Street Melbourne,
New store openings are slated later this year at Southland Melbourne, Warringah Mall Sydney and Northlakes QLD.
“The idea behind our design is to create a magnificent shopping experience to QVB visitors and to showcase our wonderful fresh, handmade product in the best light possible.
“In this shop everyone is able to find something they need, whether it is our colourful, naked (packaging free) bath products being demonstrated in this great vibrant environment, or a quiet perfume bar and skincare oasis that offers sit down consultations for those looking for escapism from a crazy shopping world.”
The store features colourful bath product displays, based on fruit markets, where fruit is stacked neatly in crates; large chunks of soap are inspired by cheese shops in Borough market in London; haircare and shower products reflect old grocers, where ladders were used to reach stock stacked on high top shelves and the skincare section represents an English kitchen, with a sit down table, where staff demonstrate the products suitable for customer’s skin.
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