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Lego announces first Victorian store

The first Lego store in Victoria will be in Westfield Doncaster, according to local rights-holder Alceon Group. The announcement follows the opening of Lego stores in New South Wales, as well as the news that more stores will be opened across Queensland and New Zealand in 2019 – with South Australia and Western Australia in 2020. “Victoria is home to one of the country’s largest Lego fan communities and, as a result, a strategic priority of our growth,” Alceon Group executive