How game theory can save Woolworths: Part I

The odds are high that Coles and Woolworths would have continued with their market domination if not for Aldi’s arrival back in 2001. Unlike traditional grocery supermarkets that can stock 40,000 or more SKUs on their shelves and who focus on selling and stocking the leading brands in every category, Aldi is the world’s leading discount retailer that stocks only 1350 core items and focuses on selling their own high-quality, private label brands. With a corporate philosophy that states “All

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