Womenswear retailer, Decjuba, has launched a fashion line for kids, in a move looking to broaden its demographic reach.

The privately owned Aussie retailer’s new brand is focused on the 6-14 year old age bracket and will have the company’s core products including drop crotch pants, spot tees and denim jackets.

The kids brand will operate out of standalone stores, with its flagship locations opening at High Street in Armadale, Melbourne and Balmain in Sydney.

Over the last 12 months, Decjuba has opened 19 new stores, taking the total to 62.

The fashion brand has 11 more scheduled to open in the next 10 weeks, with a plan to have 80 open by the end of December.

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