ABC Retail has launched ABC Shop Mobile, a mobile optimised site allowing customers to purchase ABC product using a smartphone.

Shop Mobile will initially be available for smartphones in iOS and Android versions, with the site expected to be available on tablets later next year.

Shop Mobile enables customers to view the ABC catalogue, receive promotion alerts, and allow VIP reward program members to check reward points.

Regina Hoekstra, head of ABC Retail, says having a mobile retail experience for ABC Shop was a critical element in ABC Retail’s customer focus strategy.

“We are very excited about providing the convenience of mobile ahead of the Christmas season to make it even easier for customers to buy from ABC Shop,” Hoekstra said.