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A 3 D holiday season

I’ve spent the last month or so up to my armpits in tinsel, as I’ve analysed the ‘holiday season’ in Australia and right around the world (from November through to January). I wanted to know what worked, what didn’t, and what I could learn as retailers start to prepare again for a trading time that can account for up to 60 per cent of sales and 80 per cent of profitability. One of the fascinating things I learned was that quite possibly the biggest holiday event in the world, actually