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Go hard or go home: An in-depth look into Oroton’s major turnaround

In 2017, iconic Australian brand Oroton fell into voluntary administration. Fast forward four years and it’s undergone a major turnaround with a fresh re-brand, a successful apparel offering and international growth on the horizon. We chat with Oroton CEO David Kesby and creative director Sophie Holt about what’s next for the business. Inside Retail: How would you describe the journey you’ve been on since you joined Oroton as CEO in 2018?  David Kesby: It’s been exhilarating

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  • Unlimited access to news,insights and opinions
  • Quarterly and weekely magazines
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  • Exclusive masterclass access.Part of Retail Week 2021