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Macpac chief executive steps down, Priceline GM to take over

Outdoor brand Macpac’s long-time leader Alex Brandon has signaled his exit from the business, with Priceline general manager of retail operations Cathy Seaholme to take his place in October.

Brandon has been chief executive at Macpac since 2012, and continued in the role through Super Retail Group’s acquisition of the camping and travel brand.

“It has been a privilege to lead our passionate team of dedicated team members who have contributed to the success of Macpac and grown awareness of a truly authentic and sustainable brand,” Brandon said.

“I am particularly proud of our track record of leading innovation without in any way diminishing our proud heritage deep-rooted in adventure.”

As part of the transition, Seaholme will relocate to New Zealand and will be based in Christchurch.

Super Retail Group chief executive Anthony Heraghty welcomed Seaholme to the position, and thanked Brandon for the effort he put into the business.

“In wishing Alex all the best for the future, we acknowledge his critical role in successfully integrating Macpac with Super Retail Group and thank him for his leadership and his commitment to maintaining the heritage, quality  and integrity of the Macpac brand,” Heraghty said.

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