UK-based fashion e-commerce player Boohoo is expanding its presence into five Asian countries in hope to get a share of the booming online fashion industry in Asia.
The expansion plan sees the launching of Boohoo’s sites in Japan, South Korea, Singapore, Hong Kong and Taiwan.
Boohoo’s online platforms in Asia are curated for customers in each market with localised website languages and user-friendly layouts, and services and delivery logistics are also tailored for each market to provide support and to serve the needs of local customers.
Boohoo updates 500 new items a week across its range, offering a selection of affordable fashion for women and men.
Founded in Manchester in 2006, Boohoo is a multi-brand fashion, home and beauty platform targeting Gen Z and millennial customers. Marking its launch in Asia, Boohoo is running a series of discounts until the end of the year.