User Image

Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

More from Author

“We are still in the early innings”: Liquid Death’s SVP of strategy

How Korean popstars helped this New York jewellery brand go viral on TikTok

“Our mission is to make retail fair”: Wolf & Badger CEO George Graham

What Walmart’s new private-label brand says about the grocery retail landscape

Can Foot Locker’s “store of the future” help it regain its street cred?

How two former Coke and Pepsi execs aim to disrupt the energy drink market

Inside Spanish fashion brand Mango’s “very ambitious” US expansion plan

Collabs, supermarkets and global expansion: Magnolia Bakery’s growth plan

Why this founder left Amazon to start a non-alcoholic drinks brand

How Kizik is looking to redefine the sneaker category with retail expansion

How Love Wellness founder Lauren Bosworth created a female wellness empire

How YouTube aims to take a piece of the social commerce pie

What’s behind the slew of beauty brands exploring an IPO or sale?

Why Sephora’s French prestige failed to translate in South Korea

Papier’s Taymoor Atighetchi talks omnichannel retail and global expansion

How tenniscore is swinging its way across the retail industry

How US-based oral care brand Lewie aims to take a bite out of the beauty market

Meet Safely, a modern self-defence brand founded by women for women

How Helios founder Ivy Sun is “healing” pickleball consumers with every swing

Seven standout store openings in the US: Casper, APL and more