Collabs, supermarkets and global expansion: Magnolia Bakery’s growth plan

From its iconic cupcakes featured in Sex and the City to its best-selling banana pudding, Magnolia Bakery has been a mainstay of New York City’s food retail scene since its debut in 1996. Today, it has 10 stores across the US and 25 international locations. Here, we speak with the brand’s CEO about its expansion plans for the year ahead. Inside Retail: Magnolia Bakery has been operating for nearly 30 years. In your opinion, what is it about the company that has kept customers so captivated?&

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