Meet Safely, a modern self-defence brand founded by women for women

When Ashley Raymond, Danna Tao, Margy McCallum, and Meagan Doyle teamed up for a class project at The University of Texas at Austin, little did they know they would launch not one but two companies together. Due to growing safety concerns, especially for femme-presenting individuals and the elderly, the market for non-lethal self-defence weapons, such as pepper sprays or wearable devices, is expanding, especially in North America. According to Verified Market Research, the self-defence products

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