How tenniscore is swinging its way across the retail industry

Lacoste. Loewe. And the soon-to-be-released sports drama Challengers.  What do these all have in common? They’re tapping into the rapidly growing tenniscore trend.  For those unfamiliar with the term, tenniscore refers to a style aesthetic that revolves around classic tennis fashion elements such as pleated skirts, visors, polo shirts, preppy or sporty A-line dresses, tennis bracelets, and jaunty white sneakers.  The aesthetic has been growing in parallel with the rising pop

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