People rationalise product features with their brain, but they buy benefits with their heart.
Brian Walker on why many retailers try to copy Apple in their shop designs yet fall short in the actual implementation.
Why are retailers focused on ‘experience’ when they can’t get basic customer care right?
“We’re hiring for jobs that don’t exist today.”
There is nothing more gratifying than a leader sharing esteem to drive improvement.
Brian Walker says it’s showtime for retailers – and time to maximise trade during the crucial period.
The paradox of putting our most inexperienced staff in front of our most experienced customer.
If you want to get promotion don’t empower your staff.
Tech firms looks to become the ‘Tinder for jobs’ among young Australians.
In a world preoccupied with performance at all costs, the language of ‘staff loyalty’ does not fit.