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Retail learnings from the vision and legacy of Apple

Apple’s new Milan flagship.
Apple’s new Milan flagship. The thing is, I don’t want to be sold to when I walk into a store. I want to be welcomed.   Angela Ahrendts, Senior Vice President of Retail at Apple Inc. As I write this, Apple have announced a market capital valuation of US$1 trillion. Perhaps to put that into perspective, it’s circa four times the entire turnover in the Australian retail sector across all channels (allowing for the

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