Lids, the US-based sports apparel retailer, has opened the first of its own physical stores across the country. 

The first store has opened at Westfield Geelong, Victoria, with two more to follow later this month in Macquarie Centre and Westpoint Blacktown in NSW, and others at Emporium Melbourne, and Westfield Parramatta next month.

These stores follow the debut of its NBA-bannered stores in Melbourne earlier this month.

More stores under both brands are planned for Australia and New Zealand.

The company sells a selection of jerseys and headwear inspired by hip-hop artists, youth culture, and street fashion, along with licensed and branded headwear. Globally, it sells more than 30 million hats to sports fans and lovers of on-field.