Shein launches Australian-first capsule collection with designer Alice McCall

(Source: Supplied)

Shein has partnered with designer Alice McCall to launch its first Australian capsule collection. 

The Shein x Alice McCall collection features textiles sourced through Shein’s partnership with Queen of Raw, a global circular economy technology company whose flagship software, Materia MX, specialises in solving excess inventory issues in the supply chain for the world’s Fortune 500.

“I have always resonated with the idea that my designs can become attainable to a wider audience, so when the opportunity to partner with Shein presented itself, it felt like I was able to turn this vision into reality,” said McCall.

“A highlight for me was that, for the first time in my two decades as a designer, I have been able to work with rescued fabrics and have also used recycled polyester in this collection.” 

According to Shein, the collection uses its on-demand production strategy for ultra-small batch production. This method minimises surplus inventory while minimising production waste at the source.

The Shein x Alice McCall collection will be available in Australia, New Zealand, and the US from Thursday, November 16. Prices range from $15 for bralettes to $120 for dresses. 

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