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“Making the invisible visible”: How Trademutt is more than a workwear brand

Queensland-based Trademutt is a workwear brand with a twist, offering tradies colourful, quality garments while also starting conversations about mental health. We chat with co-founders and former tradies Ed Ross and Dan Allen about what inspired them to start the business and how they want to “shake the shit out” in the workwear industry. Inside Retail: Tell me about the Trademutt story. And how it began. Daniel Allen: Ed and I met on a building site in 2014. I’m from Sydney and with