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Why partnerships are the new black in retail

As retail slumps to its weakest level since the 1990s, brands big and small are being forced to re-evaluate their proposition and plans for the future. Regardless of brand legacy, global ties, nicheness or celebrity ambassadors, no retailer seems protected from the backlash of the pull in consumer spending, with academic bookshop, The Co-Op being the latest Australian retailer to collapse into administration. The executive director of the Australian Retailers Association, Russell Zimme

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