Understanding consumer sentiment during COVID-19

Understanding customer profiles, their drivers and sentiment during times of dramatic change is of vital importance for all retailers and brands. Because just as change affects us so dramatically in times like this, so too does it affect our customers. We need to listen to how our customers’ behaviours are changing so we can plan future strategies and be ready for the rebound that will happen. From unsure and uncertainty through to familiarity and certainty in the norms of behaviour that e

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