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Ubiquitous shopping: Why this trend is set to transform the next phase of retail

Technologies such as virtual reality, digital voice assistants and the proliferation of social networks are transforming how Australian brands connect with customers around the world. These new channels are driving customer expectations for personalised, relevant and meaningful shopping experiences. The retail industry is being disrupted and is constantly evolving, and if retailers don’t provide an omnichannel experience they will be left behind. To remain relevant and win over customers, Aust