Top five trends for 2014

  As we move away from the craziness of post-Christmas sales, it’s time to think about how retailers should best engage this year. Shoppers are getting savvier, and they’re interacting with a more diversified range of shopping channels. Here’s my top five shopper trends that retailers should adopt in 2014. Trend 1: Year of the value seeker Shoppers are becoming increasingly savvy about their needs, product availability, and conducting price comparisons. They know where to find the

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